Current Event 1

This week, Apple sold over 10 million copies of the newest iPhone. These sales are projected to push them into a record breaking quarter. It is interesting to think that a couple of tech nerds found a way to turn a simple hobby into a company that sells 10 million units in one weekend. After our class discussion on "studying the fish", it is clear that Apple knows their fish. They have spent many years studying the markets and understanding what customers want. They have demonstrated that they can generate enough hype to have people camp outside their stores just to get their new products first. What makes this an even greater feat is that the most prominent features are not new to smart phones. Other screens are bigger and better, other speakers are louder and clearer, battery life on the iPhone6 is similar to other phones, even features like NFC, barometer, accelerometer, and gyroscope have existed in phones for years. So, what is it that makes them so good. They know their fish. They know what people want, or rather they know how to tell a person what he wants and when he wants it. Link: http://www.nytimes.com/2014/09/23/technology/apple-sells-10-million-new-iphones-in-first-weekend.html?_r=0